Changelog
Release notes
What's new in Skeleton Key.
Highlights
- Guidelines: A new Organization page holds standing rules for the whole organization and for each brand. The research, strategy, media planning, and brand profile agents read them on every run, with brand rules ahead of organization rules and both ahead of attached documents and the brief.
- Maps on the Wiki: Maps now draws your brand's Wiki as a graph. A Campaign lens shows one campaign's findings and the influence between them, Trace Path follows a media plan claim back to the research that shaped it, and Focus narrows the canvas around one node.
- Wiki families and hub pages: The directory nests related pages under the entity they belong to, such as sub-channels under a channel. Entities mentioned often but never written up now open a page that collects those mentions, grouped by where each one lives.
- Media Plan Refine: Refine now works on the Media Plan as it does on Research and Strategy, replacing field-by-field editing. Describe the change in plain English and the planning agents revise the plan into a new version with every tab kept consistent; the previous version stays in history. If you would rather adjust figures yourself, the Excel export still covers that.
- Upgraded document reading: Attached documents are read once per run into a single digest shared by every agent in Research, Strategy, Media Plan, and the Brand Profile, and reused on reruns. Word tables come through intact, a banner reports any trimmed file, and a run that cannot read a file stops and says which one.
- Updated Strategy Summary: The Strategic Framework opens with a mission and a Strategy table of each decision, what it depends on, and the conviction behind it, replacing the Key Insights and Alignment Snapshot sections.
- Two-axis media flighting: Media Strategy now sets flight structure and weighting pattern separately on the first pass, so an always-on baseline with a seasonal burst on top comes through without a refine.
- Two-factor authentication: Turn on a six-digit authenticator code from Account Settings, and every new sign-in asks for it after your password.
- Sign-in protection: Sign-in now locks after repeated failed attempts, new passwords are checked against known breaches, and confirmation and reset links keep working past corporate mail scanners.
Improvements
- Campaign market coverage: Campaign Category Research no longer caps markets at five. Name several places and each gets a row; name a broad region and it may split into up to three.
- Research source selection: A dedicated search step now runs ahead of the analysts, who cite the strongest source available for key figures. Consumer and Culture research draw on forums, reviews, and columnists where no major publisher covers the topic. Research runs take a few minutes longer.
- Brand Profile attribution: A Brand Document citation now belongs only where the document states the fact; details from your intake form and guidelines read as the brand's own words.
- Cited media figures: When an attached document carries a figure that bears on a channel, persona, or market decision, Media Strategy states that figure with its citation instead of paraphrasing it.
- Document-driven plan constraints: The Media Plan restates any date window or budget cap an attached document imposed, naming the document.
- Planning Center and version history: Media plan cards show a Refined pill on threads with refine or restore history and a Refining badge while one runs. Media plan version history now uses the same Original, Refinement, and Restored labels as Research and Strategy.
- Wiki pages: Tables render as tables, long pages keep more of each section, campaign summaries appear on the brand page, and renamed campaign pages keep their old addresses.
- Chat family navigation: Chat can answer what sits under a channel or which product line a product belongs to, keeps every page type in view on large brands, and points you at uploading or running something when a brand has no Wiki yet.
- Marketing Mix Model: Multi-region results now flag regions the model tracks poorly, a failed convergence check names the parameter and lists what to change in order, and completed results appear as cited evidence on the brand's Wiki page and on Maps.
Bug fixes
- The persona sizing table and quadrant were dropped from the page and from Word and PDF exports after a refine; they now appear.
- The Past Chains panel's Planning link opened a missing page; it now opens the media plan.
- Refine and rerun notifications on a campaign whose end-to-end chain had already finished never arrived; they do now.
- The media plan setup could list another campaign's strategies or leave its spinner running.
- Marketing Mix Model: headline results now land on the brand's Wiki page, the Markdown export labels count-based results correctly and includes caveats, older drafts keep their column mapping on reopening, and saved results in the Documents library are protected from accidental deletion.
- Organization access: adding a Guest to a brand above Viewer is now refused with a clear message instead of a silent downgrade, and removing a member revokes their brand access before reporting success.
- Password reset landed on an error-styled message after success; it now signs you out and returns to login with a confirmation.