Overview

The Media Plan is one unified output split into three visible sections: MEDIA PLAN OVERVIEW at the top, then CHARTS, then PLAN DETAILS. This page covers the first of the three. Editing, validation, version history, and sharing apply to the whole plan rather than to this section alone, so they live on the Media Plan page.

What it shows

The Overview section renders seven fields.

• Campaign: editable text label for the plan.
• Strategic Focus: editable dropdown chip carried in from Goals strategy. Pick from one of six predefined options (Awareness & Consideration, Acquisition & Conversion, Performance Efficiency, Activation & Product Engagement, Retention Expansion & Loyalty, Launch & Market Entry).
• Total Budget: currency dropdown plus amount. Displays as {currency} {formatted_number} (for example, USD 1,250,000).
• Start Date: date picker, validated against the campaign date range.
• End Date: date picker, must be on or after Start Date.
• Duration: read-only, computed in days from Start and End Date.
• Problem Statement: textarea for the brief's core problem.

A Source link to the upstream Strategy run sits in the page header above the Overview section, alongside the request name, created/updated timestamps, and any attached Documents.

Every field here is editable once you put the plan in edit mode. See Editing and version history for how that works across the plan.

Limits and considerations

• Beta software. Outputs are not infallible. Treat the plan as a working draft and validate budgets, dates, and channel allocations with your team before sharing externally.