Skeleton Key

Reference

Reference material, glossary, FAQ.

The Reference section holds cross-cutting material that doesn't belong on any one feature page. Glossary defines the terminology Skeleton Key uses across the product. FAQ collects the questions users ask most often. Limitations is the honest list of what the platform doesn't yet do, including the rough edges of the current beta. Citations explains how outputs link back to the documents, research, and web sources they cite. Exports & sharing covers the download formats and the Open in New Tab read-only view across Brand Profile, Research, Strategy, Media Plan, and the Marketing Mix Model, plus how pages and decks download.

Reach for a feature page when you want to know how a specific feature works. Reach for Reference when the question is broader: what does this term mean, what's not supported yet, where does this citation come from, how does the platform handle a given edge case.

Last updated: 2026-07-24