Skeleton Key

Pages

Turn a research, strategy, or brand output into an interactive web page.

Pages turns a finished output into an interactive web page. You pick an output you've already generated, choose how it should look, shape what it covers, and Skeleton Key writes the page for you. A page takes about two to four minutes and opens in a full-screen viewer you can scroll through, download, or print.

Where Slides condenses an output into something you present, Pages keeps the full argument in a form you read: a scrolling document with navigation, charts drawn from the source's own figures, and the source's citations intact.

What it does

Pages reads one of your completed outputs and composes it into a single scrolling web page: an opening hero, a section for each part of the source, a navigation bar that tracks where you are, and visual treatments (stat highlights, bar charts, diagrams) wherever the source's numbers support them. The result is a self-contained file you can read in the browser, download as HTML, or print to PDF.

Everything on the page comes from the source. Figures appear exactly as the source states them, charts are drawn from those figures, and inline citation markers carry through to a References section at the end. Pages doesn't add research or invent numbers; if you ask it to emphasize a theme the source doesn't cover, it leaves the page as it is rather than making something up.

You can build a page from the same outputs as Slides: the five research analyses and the reports that synthesize them, the four strategist outputs and the Strategy Summary, and the Brand Profile. The Media Plan isn't a page source, since it's a set of tables rather than a written narrative.

Where to start one

Every eligible output carries a Create page button in its header, next to the Slides button. You'll find it on:

There's also a Create page button on the Pages library at /pages (in the left sidebar), which starts the builder from a blank source picker.

Building a page

The builder walks through a short wizard. Starting from an output's Create page button skips the first step, because the page is already tied to that output; starting from the library adds the source-picker step up front.

  1. 01

    Pick the source

    Only when you start from the library. Filter by campaign if you have several, then choose one eligible output. Each option shows when it was generated.

  2. 02

    Choose the page's look

    If the brand has an organization or brand kit, choose an available Style first; the brand's default is selected when the builder opens. Pick a Theme (Light or Dark; a custom kit uses the theme set by its background color, so the choice appears locked). Then choose a Visual treatment: Balanced lets each section decide, Data-forward turns numeric content into charts and stat highlights wherever the source supports it, and Narrative keeps the page prose-led.

  3. 03

    Shape the content

    Choose the audience (Auto, Internal, Executive, or Client-facing) and the depth: Complete for the full treatment, or Digest for a tighter take on every section. Digest shortens sections rather than dropping them; the Sections to include chips control what's covered, and all of the source's sections start selected. You can also add a note on anything to emphasize, which steers what gets foregrounded, and a tone hint.

  4. 04

    Review and generate the page

    The last step lays out everything you chose. Click Generate Page to start the build. It takes about two to four minutes, and it's safe to close the window since you'll get a notification when the page is ready.

Reading a page

A finished page opens full-screen at /pages/[id] and behaves like a well-built web page:

  • The section navigation at the top highlights the section you're reading and jumps smoothly when you click.
  • A thin progress bar tracks how far through the page you are.
  • Some sections collapse; click their headings to expand or tuck them away. Printing expands everything first, so nothing is lost on paper.
  • Hover over a citation number to see the source's details in place, or click through to the References section at the end.
  • Links to the web open in a new browser tab.

The title in the toolbar links back to the source output, so you can always get from a page to the material it was built from.

Regenerating

Each generation is its own page, as with Slides: generating again from the same output adds a new page to your library rather than replacing the old one, so you can compare the two.

When the source output changes after a page was built, the viewer and the library card flag it ("Source updated since this page"), and the viewer offers Source updated — regenerate, which reopens the builder with your source pre-selected.

Your page library

The Pages library at /pages lists your pages, one card per page. Cards show the page name, the source it came from, the style, the theme, and the time, plus a thumbnail (a generic preview stands in until the page's own capture is ready). Filter the library by search text, campaign, source type, and status (Ready, Generating, or Failed). A card that's still building shows how long it's been going, and finished pages also show up in the Recent Activity feed on your home and campaign pages.

Limits and considerations

  • Only long-form written outputs are sources. A page is built from a research, strategy, or brand output, not from the Media Plan tables.
  • Generating a page needs an active subscription and edit access. Viewer-role accounts are read-only: they can open and download existing pages but can't create or regenerate one.
  • All pages share one design. There's no template choice as in Slides; every page uses the same layout, and the Style, Theme, and Visual treatment choices control how it's dressed. More designs may follow.
  • The theme is fixed once a page is built. There's no light/dark toggle in the viewer. Regenerate and choose the other theme; a custom kit uses the theme saved in that kit.
  • Kit edits affect new pages only. Existing pages keep the colors and fonts packaged into them at generation time.
  • Pages download as HTML or print to PDF. The downloaded file is self-contained, keeps its interactivity, and opens in any browser. There's no Word or PowerPoint export.
  • A page reflects its source. Pages restructures and presents what the output already says; it doesn't add new research or analysis. If the source is thin or off, regenerate the source first, then rebuild the page.
  • Beta software. Read a page through before sharing it, and validate any cited claim against the source output.

Last updated: 2026-07-23